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Re: [GBW] [GBW_EXEC] New England Update, second try
"Would it be possible to keep the Guild dues as they are for those who want to receive the newsletter and journal in hard copy and offer a reduced rate for those who want to get these documents off the website?"
At least one professional (legal) organization I belong to does something similar. We have slightly higher dues for those who want the hard copy of our newsletter, to cover the cost of printing and mailing.
An added advantage for our membership is that we can send the newsletter out in discrete .pdf segments, so that one doesn't need to open the entire newsletter to read or save just one part of it.
Joan Pantsios
-----Original Message-----
>From: Cathy Hunt <cathyshunt@xxxxxxxxxxxxx>
>Sent: Feb 5, 2009 11:28 AM
>To: The email list for Guild of Book Workers member communications <gbw@xxxxxxxxxxxxxxxxxxx>
>Subject: Re: [GBW] [GBW_EXEC] New England Update, second try
>
>The Lone Star Chapter has been sending their newsletter via e-mail for some time. At first I was a little disappointed until I realized that I had always read it, noted important information, and then put it in the recycling. The online newsletter is a financial and environmental savings.
>
>Having said that, I like having print copies of the Guild Newsletter and Journal - I like holding them as I read them and the quality of print and images - and I save them. But, I am guessing that I am part of a disappearing generation that wants to have these materials in print form. I know that my young students are happy to get everything online.
>
>Would it be possible to keep the Guild dues as they are for those who want to receive the newsletter and journal in hard copy and offer a reduced rate for those who want to get these documents off the website? That might have the added affect of encouraging younger people to join.
>
>I agree that more transparency is important to marketing the group and I think the website could use a makeover (I know this isn't easy or cheap). But, an inviting website is the major draw for potential members of any age, but particularly the under 40 crowd.
>
>Cathy Hunt
>
>
>
>
>________________________________
>From: Peter Verheyen <verheyen@xxxxxxxxxxxxxxx>
>To: The email list for Guild of Book Workers member communications <gbw@xxxxxxxxxxxxxxxxxxx>
>Sent: Thursday, February 5, 2009 6:57:18 AM
>Subject: Re: [GBW] [GBW_EXEC] New England Update, second try
>
>The Guild has had these discussions since it went online. First it was don't
>go online lest non-members see it, then it was only with basic
>organizational information, then "ok, the Newsletter but only if delayed by
>several issues..." At the one who first put the Guild online it's been a
>struggle at best and in many respects the Guild missed the boat. That
>doesn't mean it can't catch up but it's going to mean a lot of work.
>
>1. Decide what the true benefits of membership are.
>2. Decide which need to be truly for "members only."
> -Standards and exhibitions come to mind.
> -Workshops could be discounted for members.
> -The Journal, especially if revitalized...
> -This listserv, quiet as it is.
>3. The other things should be seen as and USED as marketing tools.
>
>That latter category includes the various newsletters. Let's face it, there
>is very little that is truly unique in any of them. The calendars are
>limited and gleaned from other sources where they are freely available, and
>the few other articles and announcements should serve to ATTRACT new
>members. The little Guild admin news and other occasional columns? What's
>the harm if those are seen? For the Chapters, where it seems increasing the
>life of the Guild resides, the same should hold true. Don't you want new
>members? I think the NE Chapter deserves praise for jumping into the fray
>like this (never mind the fact that they have been online and are the most
>up to date) and California and Southeast are right there too. The rest...
>
>At the end of the day ALL functions of the Guilds should have a vibrant
>presence online, including and especially Chapters.
>
>For Standards that should be recaps of past events with links to the order
>form for videos (and behind a firewall the handouts), the Newsletter put it
>online and if you insist one issue behind but with the index freely
>available (member contact info can be removed - leave the ads the sponsors
>will thank you for increasing their visibility), the Journal at a minimum an
>index/table of contents, Exhibits online with link to order print version of
>catalog (this WORKS and raises $$$).
>
>Today's bookies are increasingly networked and network savvy. If something
>doesn't exist, they'll create it. The Guild must ACTIVELY reach out to that
>audience to remain visible if not viable. I don't see that happening. I see
>barriers being put in place in an effort to remain "exclusive." Much has
>changed in the past 15 ~ 20 years, and opportunities that didn't exist then
>(or were isolated/remote) are not a mouse click away. Lots of opportunities
>everywhere and vibrant and dynamic media abound and I'm not just referring
>to Book_Arts-L or The Bonefolder both of which just keep growing. There are
>numerous other ones to.
>
>I'd love to see some wider discussion of this, so let's have go, shall we.
>
>Peter
>
>_____________________________________
>Peter D. Verheyen
>Bookbinder & Conservator, PA - AIC
><verheyen@xxxxxxxxxxxxxxx>
>The Book Arts Web & Book_Arts-L Listserv
><http://www.philobiblon.com>
>The Bonefolder: an e-journal for the bookbinder and book artist
><http://www.philobiblon.com/bonefolder>
>
>
>-----Original Message-----
>From: gbw-bounces@xxxxxxxxxxxxxxxxxxx
>[mailto:gbw-bounces@xxxxxxxxxxxxxxxxxxx] On Behalf Of Eric Alstrom GBW
>Communications Chair
>Sent: Wednesday, February 04, 2009 3:21 PM
>To: gbw@xxxxxxxxxxxxxxxxxxx
>Subject: Re: [GBW] [GBW_EXEC] New England Update, second try
>
>I think the concern is not electronic/digital publications per se,
>but how they are distributed. A blog, unless it can be password
>protected, is open to all. That is not a bad thing, but we have to
>know it will be accessed by non-members, too, if we decide to have
>GBW/chapter blogs.
>
>Distributing newsletters, etc, via email is different. Only members
>will get the email with the newsletter. Another alternative would be
>to have a member-only section of the web pages with the publications/
>info posted there.
>
>Eric
>
>On Feb 3, 2009, at 4:31 PM, Catherine Burkhard wrote:
>
>
>> This, too, is a concern of mine. But....I think in the LSC, we'll
>> continue
>> with the newsletters, even tho done electronically.
>>
>> That's why I don't want to see the GBW Newsletter go electronic.
>>
>> Catherine
>
>
>
>
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>GBW Standards - October 16-18, 2008
>Toronto, Ontario
>More info at http://palimpsest.stanford.edu/byorg/gbw/standards.shtml
>
>The GBW website is supported and maintained by
>Conservation OnLine http://palimpsest.stanford.edu/byorg/gbw
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>To post messages, email to GBW@xxxxxxxxxxxxxxxxxxx
>
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>GBW: The email list for GBW member communications
>
>GBW Standards - October 16-18, 2008
>Toronto, Ontario
>More info at http://palimpsest.stanford.edu/byorg/gbw/standards.shtml
>
>The GBW website is supported and maintained by
>Conservation OnLine http://palimpsest.stanford.edu/byorg/gbw
>
>To post messages, email to GBW@xxxxxxxxxxxxxxxxxxx
>
>For problems, contact Eric Alstrom, List Manager:
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Joan Pantsios
5326 S. Hyde Park Blvd., #3
Chicago, IL 60615773-684-2868
****************************************************
GBW: The email list for GBW member communications
GBW Standards - October 16-18, 2008
Toronto, Ontario
More info at http://palimpsest.stanford.edu/byorg/gbw/standards.shtml
The GBW website is supported and maintained by
Conservation OnLine http://palimpsest.stanford.edu/byorg/gbw
To post messages, email to GBW@xxxxxxxxxxxxxxxxxxx
For problems, contact Eric Alstrom, List Manager:
gbwlist@xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
For info about the list, visit http://mailman.lib.msu.edu/mailman/listinfo/gbw
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